To use the Email Read Tracker, simply select it from the Placeholder pop and when the email has been opened you will receive an alert and will also be able to see this in your Sent Items.
When you use an email tracker, the software adds a small, practically-invisible 1×1 pixel image in the body of your email. The tracker actually monitors that specific pixel.
When the pixel is loaded, it is assumed that the recipient opened the email. Then, after the email is tracked, you get notified automatically. Of course, this is just the very basic science behind Outlook mail tracking.
More sophisticated and advanced systems use a mix of different technologies to provide you with the data you’re looking for.
Even though this guide is about the benefits of using an email tracker, it’s worth noting that even the best email tracking tools have their limitations.
There are a few cases where email tracking doesn’t work or is simply not accurate. There is always the possibility that the recipient opened your email, but because the pixel did not load (some email clients, especially mobile ones, disable image loading as a default), you weren’t notified.
The opposite can also be true—the recipient didn’t read the email, but since the pixel was rendered as part of a message preview, the tracker considered it “opened”.Inaccurate tracking can also happen if the recipient has Adblock or another type of tracking blocker installed. Then, the biggest problem of all: some individuals and companies have security systems that block any kind of tracker, which means that the person you sent it to might not have received it at all.